ZipFilm at The Jewellery Show 2024: Our Experience and Insights

ZipFilm recently attended The Jewellery Show 2024 at Olympia London on September 1-2. As a video production company that works with jewelry businesses, we found this event very useful. Here's what we learned and how it might help our work in the future.

The Jewellery Show is a big event for the UK jewelry industry. This year, there were:

• Over 150 exhibitors
• More than 2,500 visitors
• 50+ speakers talking about the jewelry business

People who came to the show included jewelry store owners, designers, and online sellers.

On the first day, we set up our booth and talked to many people about our video services. We noticed a few interesting things:

• Many jewelry companies want 360-degree videos of their products.
• There's a lot of interest in showing how jewelry is made sustainably.
• Videos for social media are very important for jewelry marketing.

On the second day, we had more in-depth talks with potential clients. We learned that:

• Some jewelry designers are interested in working with us on new projects.
• There are new technologies for selling jewelry that we could use in our videos.
• We might be able to work with jewelry companies in other countries.

After attending The Jewellery Show, we've gained valuable insights that will significantly impact our video production services. Here's a detailed look at how we plan to evolve our work based on what we learned:

We're developing a new video series that showcases the sustainable practices in jewelry making. This will involve:

• On-location shoots at eco-friendly jewelry workshops
• Interviews with artisans about their sustainable methods
• Detailed footage of the recycling and upcycling processes used in jewelry production
• Highlighting the sourcing of ethical gemstones and metals

Our goal is to create compelling narratives that not only showcase the beauty of sustainable jewelry but also educate consumers about its importance.

We're revamping our video production process to create content optimized for different social media platforms:

• Instagram and TikTok: Creating vertical, short-form videos (15-60 seconds) that showcase jewelry in eye-catching ways.
• YouTube: Developing longer, more detailed videos for in-depth product showcases and behind-the-scenes content.
• Facebook: Producing mid-length videos (1-3 minutes) that balance product information with engaging storytelling.
• LinkedIn: Creating professional-focused content that highlights the business aspects of jewelry brands.

We'll also invest in new editing tools and train our team in platform-specific best practices to ensure our videos perform well across all social media channels.

We're developing a range of video packages to cater to jewelry businesses of all sizes:

• Starter Package: For small, independent jewelers. Includes basic product shots and a short brand story video.
• Growth Package: For medium-sized businesses. Offers a mix of product videos, behind-the-scenes content, and social media clips.
• Premium Package: For large jewelry brands. Provides high-end production value, including 360-degree videos, AR content, and comprehensive marketing video series.
• Custom Solutions: For businesses with specific needs, offering bespoke video production services.

This tiered approach will allow us to serve a wider range of clients in the jewelry industry, from artisan craftspeople to luxury brands.

To appeal to customers in different countries, we're taking the following steps:

• Cultural research: We're studying jewelry preferences and marketing norms in key international markets.
• Multilingual capabilities: We're partnering with translators and voice-over artists to create videos in multiple languages.
• Diverse representation: Ensuring our videos feature a diverse range of models and settings to resonate with global audiences.
• Local collaborations: We're seeking partnerships with local videographers in different countries to bring authentic perspectives to our international content.

By implementing these changes, we aim to create video content that not only showcases jewelry effectively but also connects with diverse audiences around the world.

These enhancements to our services reflect our commitment to staying at the forefront of jewelry video production. By incorporating the lessons learned from The Jewellery Show, we're excited to offer our clients cutting-edge video solutions that will help their brands shine in an increasingly digital marketplace.

At the show, we saw some exciting new trends in jewelry marketing:

• Videos that let customers virtually try on jewelry
• Behind-the-scenes videos showing how jewelry is made
• Live video shopping events
• Videos made with social media influencers

The Jewellery Show 2024 gave us many new ideas for our work. We're excited to use what we learned to make better videos for jewelry companies. We think video will become even more important for selling jewelry online in the future.

If you're a jewelry company and want to know more about how videos can help your business, please get in touch with us at ZipFilm. We'd be happy to talk about how we can work together.